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Tissot on Track

"I have enjoyed an outstanding relationship with Tissot and am thrilled that the company is one of the major sponsors on our No. 7 JR Motorsports Chevrolet. I love the Tissot watches -- they're sporty, sophisticated and have style. I am proud to be aTissot ambassador."

Danica

Tissot Ambassador

anica has been a Tissot brand ambassador since 2005, but when she decided to crossover and run a partial schedule in the NASCAR Nationwide Series during 2010, it provided Tissot a unique opportunity to take the ride with her.

Tissot was the primary sponsor on Danica's #7 JR Motorsports Chevrolet in 2010 for the CampingWorld.com 300 Nationwide race held Oct. 9th at Auto Club Speedway in Fontana, CA., and was also an associate sponsor for her five remaining Nationwide events.

The arrangement with JR Motorsports for the 2011Nationwide season includes a Tissot primary sponsorship at the Chicagoland Speedway race on June 4th, and an associate sponsor at all of Danica's other races.

PHOTOS TAKE A LOOK

6.04.11 - STP 300

6.02.11 - Michigan Avenue Cover Party

10.09.10 - CampingWorld.com 300

10.06.10 - "Running Wide"

"We are truly excited to welcome Tissot into our partnership family. Tissot has a longstanding tradition of quality and craftsmanship, and we hope to offer them additional success with Danica Patrick on the racetrack. This is a partnership that makes a lot of sense, and one we're extremely proud of."

Kelley Earnhardt

Co-Owner and General Manager of JR Motorsports

he Tissot-sponsored car that Danica drove on October 9, 2010 at Auto Club Speedway was the first ever to feature a mobile bar code activation. Fans could scan in the QR Code located on the hood of the car with their mobile phones - and were taken to a unique mobile site that featured the following content:

  • Race Schedule & Lineup
  • Danica's Mindset
  • Info on JR Motorsports
  • Tissot Watch Gallery
  • Social Media Links
  • Videos & Wallpaper Downloads

DANICA'S TWEETS

How am I suppose to feel good about turning 30 next month when I find gray hairs (plural). Frightening stuff.

--- February 22nd 2012, 15:08 ---

Sunset! I call this hidden rays and tired voice. Haha. I did alot of talking today. http://t.co/CaK7PMjF

--- February 22nd 2012, 00:37 ---

Sweet new (rare) cups! Put this day in the win column. http://t.co/e0tyoEoz

--- February 21st 2012, 21:48 ---