Simon Sinek

Jan 25, 2024

EP 230 - Simon Sinek
Welcome to the Pretty Intense Podcast. Our guest today is the eternal optimist Simon Sinek. Simon is an inspirational speaker and coach, as well as the NYT best-selling author of “Leaders Eat Last,” “Start With Why,” and “The Infinite Game.” Do you dream of waking up each morning filled with purpose and passion? Let's make that dream a reality! Imagine unlocking the secret that has propelled countless leaders to achieve unimaginable success. It's not magic; it's about knowing your WHY. Picture this...Every day, you contribute to something greater than yourself. Your work doesn't just earn a paycheck – it ignites a spark in your heart. It's time to unlock the power of purpose. Are you ready to be inspired? Are you ready to transform your life? Simon also shares some simple tips that you can apply to your everyday situations. How to turn a fight with your partner into a productive conversation that brings you closer to each other. How to negotiate a better working relationship with your boss. How to get the best out of your employees. There is always a different perspective, and sometimes looking at a situation in a different way is all it takes to turn a negative into a positive. 


Simon is a spark that ignites passion and ideas. He envisions a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are, and end the day fulfilled by the work they do. As an unshakeable optimist, he believes in our ability to build this world together. A trained ethnographer, Simon is fascinated by the people and organizations that make the greatest and longest lasting impact. Over the years, he has discovered some remarkable patterns about how they think, act, and communicate, and also the environments in which people operate at their natural best. Simon may be best known for his TED Talk on the concept of WHY, which has been viewed over 60 million times, and his video on millennials in the workplace—which reached 80 million views in its First week and has gone on to be seen hundreds of millions of times. He continues to share inspiration through his bestselling books, including global bestseller Start with WHY and New York Times bestsellers Leaders Eat Last and The Infinite Game, as well as his podcast, A Bit of Optimism. In addition, Simon is the founder of The Optimism Company, a leadership learning and development company, and he publishes other inspiring thinkers and doers through his publishing partnership with Penguin Random House called Optimism Press. His unconventional and innovative views on business and leadership have attracted international attention, and he has met with a broad array of leaders and organizations in nearly every industry. He frequently works with different branches of the US Armed Forces and agencies of the US government, and is an adjunct staff member with the RAND Corporation—one of the most highly regarded think tanks in the world. Simon is also active in the arts and with not-for-pro t work, or what he likes to call the for-impact sector. In 2021, he founded The Curve: a diverse group of forward-thinking chiefs and sheri s committed to reform modern policing from the inside-out. Their purpose is to build a profession dedicated to protecting the vulnerable from harm while advancing a vision of a world in which all people feel justice is administered with dignity, equity, and fairness.


Connect with Simon:
IG: @simonsinek
FB: @simonsinek
Twitter: @simonsinek
YouTube: @simonsinek

Episode Partner: